An app designed to allow you to write one message and send it to multiple people as a personalized message via mobile app.
Develop variations of the TextUp app to appeal to specific groups of users.
To discover the popularity of the different concepts we would need to do some test marketing. With some minimal adjustments we could customize the existing TextUp app to take on a more focused purpose. Inspiration came from a variety of sources: user input, group brainstorming sessions and competitive analysis.
We created distinct and whimsical scenarios to delight different groups of end users.
Each test case was customized by: