CHALLENGE

Create an application that enables professional and home gardeners to identify and select plant bulbs quickly and easily based on a broad list of criteria.  Ensure that it’s equally simple to make a list of “Favorites” as it is to make a “Shopping List” for ordering the next season’s bulbs.

SOLUTION

The Information Architecture was done to streamline the task of finding and discovering bulbs into a more interactive and visual experience. Competitive analysis found only awkward and time consuming directories.

The mobile app allows the user to search by category or keyword: growing conditions (light, moisture, zone), color, size, blooming season. One can filter and sort results and reference by photo/image with a write-up on each varietal. Key attributes common to all bulbs are shown in iconic form for quick reference.

Features

• Mark selections as a Favorite
• Create an alarm for buying/planting
• Auto zonefinder via phone GPS
• Links to list of local (GPS/yelp) or online nurseries (Google)

[fvplayer src=”https://youtu.be/2tdRpFAqU1s” width=”320″ height=”320″]

MY CONTRIBUTION

• Concept
• Domain and User Research
• Interaction Design
• Wireframing
• Visual Design
• Prototype