Martine Freiberger | UX Design | ConnectUp – TextUp Mobile Apps
Martine Freiberger, User Experience, Visual Design, Interaction Design, Branding, Usability
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TextUp - Test Market Variations

An app designed to allow you to write one message and send it to multiple people as a personalized message via mobile app.

Category
UI/UX Design, Visual Design
About This Project

CHALLENGE

Develop variations of the TextUp app to appeal to specific groups of users.
 

SOLUTION

To discover the popularity of the different concepts we would need to do some test marketing. With some minimal adjustments we could customize the existing TextUp app to take on a more focused purpose. Inspiration came from a variety of sources: user input, group brainstorming sessions and competitive analysis.
 
We created distinct and whimsical scenarios to delight different groups of end users.
 


Each test case was customized by:

  • Providing templates for comments
  • Custom splash
  • App icon
  • Overlays for the photos

Additional ideas

  • Fundraising connections
  • Signing Petitions

 

MY CONTRIBUTION

  • Brainstorming
  • Visual Design
  • Branding
  • Production for iPhone and Android platforms