A mobile reference that includes growing conditions, search capabilities and access to virtual and physical locations to purchase garden bulbs.
Create an application that enables professional and home gardeners to identify and select plant bulbs quickly and easily based on a broad list of criteria. Ensure that it’s equally simple to make a list of “Favorites” as it is to make a “Shopping List” for ordering the next season’s bulbs.
The Information Architecture was done to streamline the task of finding and discovering bulbs into a more interactive and visual experience. Competitive analysis found only awkward and time consuming directories.
The mobile app allows the user to search by category or keyword: growing conditions (light, moisture, zone), color, size, blooming season. One can filter and sort results and reference by photo/image with a write-up on each varietal. Key attributes common to all bulbs are shown in iconic form for quick reference.