Martine Freiberger | UX Design | A Spring of Hope – Gala Fundraiser
Martine Freiberger, User Experience, Visual Design, Interaction Design, Branding, Usability
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A Spring of Hope - Gala Fundraiser

Category
Visual Design, User Research, Print Design
About This Project

CHALLENGE

This very new non-profit was planning to have a fundraiser to subsidize their efforts of drilling wells in South Africa near schools. Despite their many successes they were not well known.
 
SOLUTION

I designed a fundraiser invitation that not only made the non-profit seem more established, and also served as a promo piece for the organization.

The more elaborate pocket invitation format provided: A Spring of Hope mission statement, list of festivities & menu for the event, response card, and a bio on their guest of honor Dr. Makaziwe Mandela.

The sold-out event was even more successful than its organizers anticipated.
 

MY CONTRIBUTION

  • Ideation
  • Graphic Design
  • Branding
  • Production for 4-color printing